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10/10.
110 Million Views.
10th Anniversary. 
For World Mental Health Day, we're partnering with Crusher, creator of the famous song "ECHO." On this page, you can find products carefully designed to reflect the themes in ECHO, as well as Mental Health ramen that aims to show just a fraction of the experience someone with these mental health conditions might feel.

Read Tim's article on the collaboration and Mental Health Day here.

Browse the Echo Collection

10% of all revenue goes to Beauty After Bruises.
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Poster

 An Interview With Crusher(SOUND ON)

For the first time in 10 years, the origin and meaning behind the viral hit ECHO is finally revealed in our exclusive interview with Crusher.

Share how ECHO has impacted you, and your mental health experience here: https://www.kudoboard.com/boards/La9tPEK9

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What's the ramen about?

Experience a small part of what disorders like depression or chronic anxiety can make people feel like through this interactive digital exhibit. From trying to order the ramen, to trying to follow the directions to make our Mental Health ramen, and you may discover yourself with a newfound appreciation of your friends who struggle.

 

Click Each Packet For The Experience.
Adding To Cart Will Be Your Challenge.

** These are intended to be desktop-first experiences... You can attempt them on mobile but they have been untested and might not behave properly. We ask that you take the spirit of the experiences into consideration when trying them**

TRIGGER WARNING: Self-depreciation, stressful instances
Chronic Anxiety Pack

Chronic Anxiety.

Experience Chronic Anxiety.

Can you add it to cart? Of course you can't. You're not good enough. This isn't working out for you. Just give it up. Give it to someone else.

Packaging over packaging over packaging, each with a different phrase on it. 

“What if you don’t like it?”
“What if you made the wrong choice?”
“Don’t you have better things to do?”
“What if it’s too spicy for you?”
“What if you mess up the cooking instructions?”

This one is also laced with caffeine and beta-alanine in order to make the skin feel tingly.

100% of revenue donated to mental health charity.

LIMIT ONE PER PERSON

Expected to ship Early December

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Engulfing Depression Pack

Engulfing Depression.

Why can't you see all the colors we see?

Click in here and experience the darkness of what it's like to live with depression. Try to add it to cart, and how difficult it is just to do the simplest thing.


Engulfing Depression: A charcoal covered packaging that WILL get soot and darkness everywhere you touch, this flavor is filled with nothing but smoke and peat that overwhelms your senses. Cooking instructions: Burn the noodles, bathe in the smoke, pour the peat and smoke powder in, and enjoy disassociating.

100% of revenue donated to mental health charity.


LIMIT ONE PER PERSON


Expected to ship Early December

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Engulfing Depression Pack
Executive Dysfunction Pack

Executive Dysfunction.

Executive Dysfunction: The button to buy this pack is difficult and annoying to press, and each step to buying this has maximum friction. Throughout the purchase process, we will actively get in your way and exhaust you and push barrier after barrier in your way to get this to your door. Once it’s to your door, each packet has a dozen smaller packets inside of flavors, separate into tiny little sachets that you have to individually cut to get everything out. Each noodle is sealed in a separate pouch as well, and every single pouch is mixed in together, unlabeled, and opaque. Some don’t even contain anything at all.

100% of revenue donated to mental health charity.

LIMIT ONE PER PERSON

Expected to ship Early December

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Crippling Perfectionism Pack

Crippling Perfectionism.

You need to press the button perfectly to add to cart. Good luck.

Crippling Perfectionism: Not just a packet, but an entire science lab worth of materials, and a huge, long list on how to make this ramen perfectly. There’s nothing different about this packet of ramen compared to any of the others, except for instructions that tell you that you must weigh everything down to the microgram, use the microscope to test things, and once you open the packet there’s something that tells you that you MUST do it this way, and if you don’t do it this way perfectly, then you’re stupid. A failure and a fuckup. You’re not worth it. Return it and give it to someone else who deserves it more than you. 

100% of revenue donated to mental health charity.


LIMIT ONE PER PERSON

Expected to ship Early December

Go to Product
Crippling Perfectionism Pack