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10/10.
110 Million Views.
10th Anniversary. 
For World Mental Health Day, we're partnering with Crusher, creator of the famous song "ECHO." On this page, you can find products carefully designed to reflect the themes in ECHO, as well as Mental Health ramen that aims to show just a fraction of the experience someone with these mental health conditions might feel.

Read Tim's article on the collaboration and Mental Health Day here.

Browse the Echo Collection

10% of all revenue goes to Beauty After Bruises.
3D Color Changing Collectible Card | Crusher x Vite Ramen
3D Color Changing Collectible Card | Crusher x Vite Ramen

3D Color Changing Collectible Card | Crusher x Vite Ramen
$14.97

Collectible Cards 
3.5 x 2.5 inches
3D effect that changes between 2 images as you rotate it back and forth

Comes with an acrylic card holder keychain

 

Expected to ship Early December
4-in-1 Spinning Carousel Standee | Crusher x Vite Ramen
4-in-1 Spinning Carousel Standee | Crusher x Vite Ramen
4-in-1 Spinning Carousel Standee | Crusher x Vite Ramen
4-in-1 Spinning Carousel Standee | Crusher x Vite Ramen
4-in-1 Spinning Carousel Standee | Crusher x Vite Ramen
4-in-1 Spinning Carousel Standee | Crusher x Vite Ramen
4-in-1 Spinning Carousel Standee | Crusher x Vite Ramen
4-in-1 Spinning Carousel Standee | Crusher x Vite Ramen
4-in-1 Spinning Carousel Standee | Crusher x Vite Ramen

4-in-1 Spinning Carousel Standee | Crusher x Vite Ramen
$29.99

4 Standees. 4 alters as part of a system.

Height: 6 inches
Diameter: 5 inches

This unique carousel standee spins, with 4 separate standees in one as an interpretation of the DID(Dissociative Identity Disorder) experience.


Each part of this standee is thoughtfully designed after lyrics, created specifically to celebrate the 10 year anniversary of the expressive, and popular song "ECHO" by Crusher.


The standee was designed as a spinning carousel to convey the beginning of the famous chorus:

What the hell's going on
Can someone tell me please
Why I'm switching faster than the channels on TV
I'm black, then I'm white
No, something isn't right

A clock adorns the top of the carousel with the 6 hands of Primadonna pointing every which way so that one never quite knows what time it is-- even moreso when the carousel spins:

The clock stopped ticking, forever ago
How long have I been up? I don't know


None of the standees are connected to the top, and no poles exist in this carousel to hold onto; the absence of an object in the design, rather than an addition. The standees have to hold on to nothing for dear life as it spins:


I can't get a grip, but I can't let go
There wasn't anything to hold onto though


The monochromatic color scheme demonstrates the line:


Why cant I see the colors that you see


And yet, the process of recovery and self-love is displayed with two that have color and hearts, and showing the progression towards:


Please can I be colorful and free


Both the inner bottom surface and top surface are reflective, creating an infinite mirror "echo" when you look at it, representing the line:


The echo in the mirror


The standees themselves will be packaged in a smoky black, semi-transparent packaging:


 I'm gonna burn my house down into an ugly black


Expected to ship Early December. Please note that this is a 3D mockup, and the final product may vary from the images.
Primadonna T-Shirt + Scarf | Crusher x Vite Ramen
Primadonna T-Shirt + Scarf | Crusher x Vite Ramen
Primadonna T-Shirt + Scarf | Crusher x Vite Ramen

Primadonna T-Shirt + Scarf | Crusher x Vite Ramen
$44.97

The iconic top worn by Primadonna in the original ECHO video, now made real.


100% Cotton T-shirt
100% Polyester Scarf

 

Expected to ship Early December
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Poster

 An Interview With Crusher(SOUND ON)

For the first time in 10 years, the origin and meaning behind the viral hit ECHO is finally revealed in our exclusive interview with Crusher.

Share how ECHO has impacted you, and your mental health experience here: https://www.kudoboard.com/boards/La9tPEK9

NOTE: Please turn off content blockers if things aren't loading!
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What's the ramen about?

Experience a small part of what disorders like depression or chronic anxiety can make people feel like through this interactive digital exhibit. From trying to order the ramen, to trying to follow the directions to make our Mental Health ramen, and you may discover yourself with a newfound appreciation of your friends who struggle.

 

Click Each Packet For The Experience.
Adding To Cart Will Be Your Challenge.

** These are intended to be desktop-first experiences... You can attempt them on mobile but they have been untested and might not behave properly. We ask that you take the spirit of the experiences into consideration when trying them**

TRIGGER WARNING: Self-depreciation, stressful instances
Chronic Anxiety Pack

Chronic Anxiety.

Experience Chronic Anxiety.

Can you add it to cart? Of course you can't. You're not good enough. This isn't working out for you. Just give it up. Give it to someone else.

Packaging over packaging over packaging, each with a different phrase on it. 

“What if you don’t like it?”
“What if you made the wrong choice?”
“Don’t you have better things to do?”
“What if it’s too spicy for you?”
“What if you mess up the cooking instructions?”

This one is also laced with caffeine and beta-alanine in order to make the skin feel tingly.

100% of revenue donated to mental health charity.

LIMIT ONE PER PERSON

Expected to ship Early December

Go to Product
Engulfing Depression Pack

Engulfing Depression.

Why can't you see all the colors we see?

Click in here and experience the darkness of what it's like to live with depression. Try to add it to cart, and how difficult it is just to do the simplest thing.


Engulfing Depression: A charcoal covered packaging that WILL get soot and darkness everywhere you touch, this flavor is filled with nothing but smoke and peat that overwhelms your senses. Cooking instructions: Burn the noodles, bathe in the smoke, pour the peat and smoke powder in, and enjoy disassociating.

100% of revenue donated to mental health charity.


LIMIT ONE PER PERSON


Expected to ship Early December

Go to Product
Engulfing Depression Pack
Executive Dysfunction Pack

Executive Dysfunction.

Executive Dysfunction: The button to buy this pack is difficult and annoying to press, and each step to buying this has maximum friction. Throughout the purchase process, we will actively get in your way and exhaust you and push barrier after barrier in your way to get this to your door. Once it’s to your door, each packet has a dozen smaller packets inside of flavors, separate into tiny little sachets that you have to individually cut to get everything out. Each noodle is sealed in a separate pouch as well, and every single pouch is mixed in together, unlabeled, and opaque. Some don’t even contain anything at all.

100% of revenue donated to mental health charity.

LIMIT ONE PER PERSON

Expected to ship Early December

Go to Product
Crippling Perfectionism Pack

Crippling Perfectionism.

You need to press the button perfectly to add to cart. Good luck.

Crippling Perfectionism: Not just a packet, but an entire science lab worth of materials, and a huge, long list on how to make this ramen perfectly. There’s nothing different about this packet of ramen compared to any of the others, except for instructions that tell you that you must weigh everything down to the microgram, use the microscope to test things, and once you open the packet there’s something that tells you that you MUST do it this way, and if you don’t do it this way perfectly, then you’re stupid. A failure and a fuckup. You’re not worth it. Return it and give it to someone else who deserves it more than you. 

100% of revenue donated to mental health charity.


LIMIT ONE PER PERSON

Expected to ship Early December

Go to Product
Crippling Perfectionism Pack